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Shop Life - June 21

Hey all, what’s happening? Hope your all good.

The San Portablo story keeps rolling on

in spite of the pandemic

and the new chapter

is one of the most exciting to date.

First off would like to big up everyone

that has called into the San Portablo Store

in the West Mall of the Aberafan Shopping Centre.

San Portablo 1901 Store - Aberafan Shopping Centre

It has been a great success to date

we are moving more gear than ever before

and with this being the case

we have had the confidence

to make a piece of clothing

from start to finish

and we are slowly evolving

from a street label into a fashion label

how about that ay,

who would have thought

a label could flourish

from a smokey olde town

on the industrial south Wales coastline.


So what have we done you may ask

well we have taken it back to the old skool

and the football terraces of the eighties

when single bar rugby jerseys

made by Benetton and Gallini

were poppin up throughout this island.

Casuals, trendies, scallies, dressers ,

were donning the rugby jersey with

faded jeans, Adidas Munchen, diadoras and looking the absolute bizness.

Its been decade

s since a rugby jersey popped

so we did not wait for LDN

to start leading the way

to hell with that –

San Portablo Rugby Shirt - Navy

we have just starting

knocking it straight outta SP

1901 style

its on

so get on it

wear today what others

will wear tomorrow.

We have of course given it our own flavour

and like the San Portablo 2020 design

the San Portablo branding

is embroidered into the bar

on the back of the jersey.

This is the first piece of clothing

that we have designed

from start to finish

so it could become collectable

just for you to know when it is released.

We are delighted with the quality of the cotton

in the rugby jersey

we are confident that this garment

is going to be worn further afield

than any piece we have made to date.

What does Stussy mean?

What does Carhartt stand for?

Nobody knows or cares

San Portablo is just a crisp, clean, sexy vibe

so get it on.

We have also released an Edda design

and we have reintroduced the Polo top

in both male and female cuts.

Both these were part of the latest fashion shoot that

we shot in the Talbot Athletic ground home of Aberavon RFC

with photographer Gary Davison

and models Jo Roberts, Sam Lewis, Dexter Edwards and Mali Walker –Hunt.


We have another significant project

that is close to releasing

so hold tight and watch the evolution

of the San Portablo brand.

SP are landed to say its about to take off,

and get higher, touching the sky,

and getting higher, out of orbit and up to the moon baby,

reach for the stars,

its 2021

we know what time it is

and as the clock does tick tock

San Portablo don’t stop…


Finally we would like to thank

JJ, Bex and Paddy at JES Group Ltd

Chris Deeney ,Chris Morgan

for all you have helped San Portablo with

its much appreciated.

Adios Amigos

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