Shop Life - June 21
Hey all, what’s happening? Hope your all good.
The San Portablo story keeps rolling on
in spite of the pandemic
and the new chapter
is one of the most exciting to date.
First off would like to big up everyone
that has called into the San Portablo Store
in the West Mall of the Aberafan Shopping Centre.
It has been a great success to date
we are moving more gear than ever before
and with this being the case
we have had the confidence
to make a piece of clothing
from start to finish
and we are slowly evolving
from a street label into a fashion label
how about that ay,
who would have thought
a label could flourish
from a smokey olde town
on the industrial south Wales coastline.
So what have we done you may ask
well we have taken it back to the old skool
and the football terraces of the eighties
when single bar rugby jerseys
made by Benetton and Gallini
were poppin up throughout this island.
Casuals, trendies, scallies, dressers ,
were donning the rugby jersey with
faded jeans, Adidas Munchen, diadoras and looking the absolute bizness.
Its been decade
s since a rugby jersey popped
so we did not wait for LDN
to start leading the way
to hell with that –
we have just starting
knocking it straight outta SP
so get on it
wear today what others
will wear tomorrow.
We have of course given it our own flavour
and like the San Portablo 2020 design
the San Portablo branding
is embroidered into the bar
on the back of the jersey.
This is the first piece of clothing
that we have designed
from start to finish
so it could become collectable
just for you to know when it is released.
We are delighted with the quality of the cotton
in the rugby jersey
we are confident that this garment
is going to be worn further afield
than any piece we have made to date.
What does Stussy mean?
What does Carhartt stand for?
Nobody knows or cares
San Portablo is just a crisp, clean, sexy vibe
so get it on.
We have also released an Edda design
and we have reintroduced the Polo top
in both male and female cuts.
Both these were part of the latest fashion shoot that
we shot in the Talbot Athletic ground home of Aberavon RFC
with photographer Gary Davison
and models Jo Roberts, Sam Lewis, Dexter Edwards and Mali Walker –Hunt.
We have another significant project
that is close to releasing
so hold tight and watch the evolution
of the San Portablo brand.
SP are landed to say its about to take off,
and get higher, touching the sky,
and getting higher, out of orbit and up to the moon baby,
reach for the stars,
we know what time it is
and as the clock does tick tock
San Portablo don’t stop…
Finally we would like to thank
JJ, Bex and Paddy at JES Group Ltd
Chris Deeney ,Chris Morgan
for all you have helped San Portablo with
its much appreciated.